Even if the hype on MOOCs is decreasing, higher education institutions need to follow a strategy regarding open online courses in order to stay relevant. One possibility is to join the not-for-profit edX Consortium (or xConsortium; the creator of the Open edX software). The problem is the high price of the ticket.
EdX university partners have to invest an estimated $2 to $4 million to be part of the xConsortium. Another possibility is to negotiate a fee per course. An East Cost university was asked recently to pay around $250K per course plus 70 percent of revenue earned from it.