Course Design, Education Marketing, Open edX News

Add Digital Marketing Skills to your Resume through these Five Great edX Courses

By Michael Amigot / IBL 

Companies and universities are shifting their traditional marketing efforts into digital initiatives.

According to the Chief Marketing Officer Council:

  • More than a third of CMOs (Chief Marketing Officers) say that digital marketing will account for 75 percent or more of their spending within the next five years.
  • 28% of marketers have reduced their advertising budgets to fund more digital marketing.
  • By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment.
  • Among the 25 hottest skills on LinkedIn, four are related to marketing: SEO/SEM, campaign management, channel marketing, digital and online marketing.

For adding digital marketing skills to your resume, the portal hosts great courses on social media marketing, e-commerce, data analytics, SEO and digital economy. This is a selection:


Links to Introduction to Marketing Course
Links to Digital Branding and Engagement course


Links to Wharton Digital Marketing, Social Media and E-Commerce for Your Business course
Links to Introduction to Marketing: Tools to Set Enterprises Apart course
Links to Reputation Management in a Digital World course


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